YOBIZMO

Hello Bizmos! Here’s a collections of things I’ve discussed and think is useful for you.

I’m always available for your questions.

How I would start the business plan

It’s incomplete, but you get the idea.

Crafting brand to be budget friendly + forward thinking

This is something I had always meant to bring up to you but forgot.

The reason I always encourage you to learn more is so no one can get over on you, like Go Daddy, Vistaprint, Influencers, etc. Knowledge is power. The more you can learn about anything and everything, the less out of reach it seems. Also, the more money you save.

Think about your branding and how sustainable it is for you. For example if you decide to go with super sleek branding, how feasible would it be to make updates (digital graphics, physical displays at markets, etc.). Like for my business, the look and feel of it is that it’s crafty and cozy, so if I hand paint a sign, especially last minute, it doesn’t look out of place. ** Sleek branding is still definitely possible (any kind is), but if it’s what you want, think about how you can make it happen for cheap and how you would handle it when you needed to update something. Could you update on your own without spending a pretty penny?

When I make fixtures to display my art and signs, it’s okay that it’s not super perfect because my visual look and feel is crafty, cozy, creative, etc. Consider this as you are putting things together. Can you update your own digital graphics? Can you make your own signage the night before a market that still is cohesive with your branding as to not compromise customer experience? Can you figure out a fixture that would be suitable for your needs + be affordable + not look out of place? Can you take your own product photos and edit them properly? Heavily relying on other people or services to get things together for you can be limiting and not cost effective (Vistaprint, professional display equipment, etc.). Be creative!

SEO Resources

https://www.blueatlasmarketing.com/resources/the-online-profiles-every-business-should-have/

https://marketingwithwp.com/must-have-pages-for-small-business-website/

Sushi BAke

Here’s a recipe similar to the one I made.

https://www.jasminepak.com/recipes/sushibake

In my opinion, sushi bake comes down to 2 things, with cream cheese or without cream cheese. And I’m not a cream cheese lover.

Here are some of the things I used, this is a loose shopping list:

generic eel sauce

Kewpie mayo

Wasabi Sauce *didn’t have on the day but would use at home

Spicy Mayo

Furikake

Nori, Rice and Cucumbers. I did NOT season my rice with vinegar or anything- to me it’s unnecessary.

Tobiko can be found at a specialty seafood market like coastal seafood or at restaurant Depot.

Branding and Marketing Powerpoint

week-8-yobizmo-branding-marketing-1 Download

Elevator Pitch Info

An elevator pitch is a brief, persuasive speech that introduces a business idea, product, or individual in a compelling way, typically lasting around 30 seconds to 2 minutes.

It’s designed to capture attention, generate interest, and prompt further discussion or action.

Outline for an elevator pitch:

Introduction:

Start with a catchy and attention-grabbing hook to introduce yourself and your business idea.
Example: “Hi, I’m [Your Name], and I’m revolutionizing the way we [solve a problem or fulfill a need].”

Problem Statement:

Clearly define the problem or pain point that your business addresses.
Explain why this problem is significant and why it needs to be solved.
Example: “Did you know that [insert problem statistic]? This is a common challenge faced by [target audience].”

Solution:

Present your innovative solution to the problem.
Highlight what makes your solution unique or different from existing alternatives.
Example: “That’s why I’ve developed [Your Business/Product Name], a [brief description of your solution]. Unlike traditional methods, [explain what sets your solution apart].”

Value Proposition:

Clearly articulate the benefits and value that your solution provides to your target audience.
Focus on how your solution solves their problem or improves their life.
Example: “With [Your Business/Product Name], customers can [benefit 1], [benefit 2], and [benefit 3], all while [value proposition].”

Market Opportunity:

Provide a brief overview of the market opportunity and potential for growth.
Highlight any relevant market trends or statistics that support the viability of your business.
Example: “The [industry/market] is estimated to be worth [market size], with [mention any relevant trends or projections]. This presents a significant opportunity for [Your Business/Product Name].”

Call to Action:

Clearly state what you want the listener to do next.
Whether it’s scheduling a meeting, trying your product, or investing in your business, make it clear and actionable.
Example: “I’d love to discuss how [Your Business/Product Name] can [benefit target audience] in more detail. Are you available for a quick chat later this week?”

Closing:

Thank the listener for their time and reiterate your enthusiasm for your business.
Example: “Thanks for listening. I’m really passionate about [Your Business/Product Name], and I’m excited to see how it can [impact target audience].”

Remember to keep your elevator pitch concise, clear, and engaging, focusing on the most compelling aspects of your business idea. Practice delivering it with confidence and enthusiasm to make a lasting impression.

Introduction:

“Hi, I’m Sarah, and I’m the founder of Paws & Play Pet Resort, where we’re redefining pet care for the modern pet parent.”

Problem Statement:

“Many pet owners struggle to find reliable and trustworthy care for their furry family members when they’re away. Traditional kennels can be impersonal and stressful for pets, leaving owners feeling guilty and anxious.”

Solution:

“At Paws & Play Pet Resort, we provide a home away from home for pets, offering luxurious accommodations and personalized care. From spacious suites with cozy bedding to interactive play sessions and enrichment activities, we ensure that pets feel loved and comfortable during their stay.”

Value Proposition:

“Our resort isn’t just a place for pets to stay; it’s a vacation destination. Pets enjoy gourmet meals, daily walks, and even spa treatments, all while under the care of our experienced and dedicated staff. Owners can have peace of mind knowing that their pets are happy, safe, and having a blast.”

Market Opportunity:

“The pet care industry is booming, with more than 70% of U.S. households owning a pet. As pet parents prioritize their pets’ well-being, there’s a growing demand for high-quality boarding and daycare services that offer more than just basic care.”

Call to Action:

“I’d love to give you a tour of our facility and discuss how Paws & Play Pet Resort can meet the needs of your furry friends. Are you available to visit us this week?”

Closing:

“Thanks for considering Paws & Play Pet Resort. We’re passionate about providing exceptional care for pets and creating a stress-free experience for pet parents. We look forward to welcoming you and your furry companions!”

This elevator pitch highlights the unique value proposition of Paws & Play Pet Resort and aims to generate interest and excitement among potential customers or investors.